RSVP reaches the top 100,000 owner-occupied homes in Piedmont:
• Total Homes: 638,368
• Total Owner-Occupied Homes: 482,041
• RSVP Circulation: 100,000
• RSVP Homes as a Percentage of
Owner-Occupied Homes: Top 20%
• Average RSVP Home Value: $325,000 and up
• Average RSVP Household Income: $316,000
RSVP homeowners are:
• Primarily between the ages of 30-64 years of age
• Highly-educated earners; doctors, executives, business owners and professionals
• Affluent consumers eager to save money; 84% often or sometimes open the RSVP postcard deck*
*RSVP consumer survey, On Target Research, November 2012
